Reebok Golf Returns: A New Chapter with SCI

We are beyond excited to finally share the news: Sports Casuals International (SCI) is partnering with Authentic Brands Group to bring Reebok Golf back to life! This collaboration has been months in the making, and we couldn’t be prouder to work alongside ABG and Reebok to create a modern golf apparel collection that honors the sport's heritage while pushing the boundaries of performance and style.

Reebok has a rich legacy in golf, with legends like John Daly making their mark in the ‘90s while proudly sporting the iconic Reebok Vector logo. This partnership is not just about honoring that history but also about embracing Reebok’s renewed focus on sport.

With Bryson DeChambeau and Crushers GC leading the charge, this venture signals a bold step forward for Reebok as it reclaims its place in the world of golf. Bryson, a rising star known for his innovative approach to the game, brings not only immense talent but also a vibrant energy that resonates with golfers and fans alike. His incredible content and expansive reach within the golf community—and beyond—make him the perfect ambassador to showcase this new era of Reebok Golf. Together, we’re redefining what performance and style mean on and off the course.

Stay tuned for more updates as we continue to innovate, celebrate the sport's heritage, and deliver apparel designed for golfers both on and off the course. This is just the beginning of something truly special!

Building a Performance Apparel Brand from Scratch