SCI Welcomes Mat Lemieux as VP of Product Marketing

Fort Lauderdale, FL – January 27, 2025 – Sport Casuals International (SCI), a global leader in sports apparel design and manufacturing, is proud to announce the hiring of Mat Lemieux as Vice President of Product Marketing. Lemieux brings over 15 years of experience in product development, brand marketing, and client relationship management within the sportswear and apparel industries.

Lemieux’s career includes a notable tenure at Reebok, where he led the apparel team, managed men’s and women’s product lines, and spearheaded innovative projects that earned multiple Innovation of the Year nominations. His expertise spans product lifecycle management, team leadership, and aligning brand storytelling with market strategies. He is also recognized for his entrepreneurial approach, successfully delivering rapid product solutions and innovations that enhanced Reebok’s market position.

In his role at SCI, Lemieux will oversee client relationships and ensure alignment between SCI’s strategies and their partners’ goals. Additionally, leveraging his extensive background with Reebok, he will lead and direct go-to-market and partnership strategies for Reebok Golf, helping to advance SCI’s relationship with high-profile athletes, including Bryson DeChambeau and his LIV Golf team, Crushers GC. His proven ability to build trust and deliver results will be instrumental in driving growth through retail partnerships and innovative product solutions across SCI’s owned and licensed brands.

“I’m thrilled to join SCI and take on this exciting role,” said Lemieux. “Owning the relationships between SCI and its clients, as well as partnering with retailers to grow our business, represents an incredible opportunity to make an impact. Reebok Golf, in particular, is close to my heart, and I look forward to leveraging my experience to direct its go-to-market efforts and partnerships while delivering results across SCI’s broader portfolio.”

Lemieux’s hire reflects SCI’s ongoing commitment to enhancing its market presence, optimizing client and retail partnerships, and driving innovation in the branded apparel space.

“We are excited to welcome Mat to the team,” said Trenton Pfau, CEO & Principal SCI, Reebok Golf, Badge Design. “His deep understanding of client management, retail partnerships, and product innovation will be critical to driving growth for SCI’s owned and licensed brands. Mat’s leadership will ensure we continue delivering market-leading solutions that resonate with both our clients and consumers.”