Steve Luongo joins sci as vp of Merchandising & program management
Sport Casuals International (SCI), a leader in strategic branded apparel solutions, is excited to announce the addition of Steve Luongo as VP of Merchandising & Program Management. With over a decade of experience in apparel design, product development, and merchandising, Luongo brings a wealth of knowledge and expertise to SCI’s dynamic and growing team.
Steve Luongo’s career spans industry leaders such as Fanatics and Stitch Fix, where he successfully transformed product lines, integrated data-driven strategies, and spearheaded innovations across diverse apparel categories. Notably, Luongo played a pivotal role in building Fanatics’ branded private label line into a comprehensive offering across all major sports leagues.
In his new role at SCI, Luongo will lead merchandising strategy, program management, and operational efficiency, ensuring SCI continues to deliver tailored, data-driven solutions for its clients. He will also take on a key leadership role as Head of Player Tour Support at SCI for the Reebok Golf account, managing relationships with high-profile athletes, including professional golfer Bryson DeChambeau and his LIV Golf team, Crushers GC. Luongo’s role will play a critical part in advancing Reebok Golf’s presence on and off the course as part of Reebok’s strategic partnership with SCI to design and distribute performance-driven golf apparel.
“I’m thrilled to join the SCI team and contribute to its legacy of excellence in apparel design and development,” said Luongo. “The opportunity to work across industries like golf and pickleball, while supporting Reebok Golf’s vision and collaborating with athletes such as Bryson DeChambeau, is incredibly exciting. I look forward to driving impactful solutions that elevate both SCI’s and Reebok Golf’s success.”
SCI has built its reputation over the past 25 years as a premier provider of custom apparel solutions, sustainable practices, and integrated supply chain management. The addition of Steve Luongo aligns with the company’s commitment to continuous innovation and its focus on delivering quality products tailored to client needs.
“We’re excited to welcome Steve to our leadership team,” said Trenton Pfau, CEO & Principal of SCI. “His proven expertise in merchandising, program management, and athlete partnerships will further strengthen our ability to deliver market-leading solutions, particularly as we expand Reebok Golf’s reach in the performance golf market.”
